In case you missed the share earlier today on Instagram, I am super excited to finally share…


It’s called That PNW Shop, I’ve been thinking about it for almost a year, and finally decided I should just go for it!  Fear and self-doubt have been making me question everything but I’m not listening anymore.  I also wanted to wait until everything was perfect and ready to go before I shared, but there is so much to learn and do when starting a business that you never feel done or ready.  I have been fighting some major analysis paralysis, and the only fix for that is to just start doing, so this is me doing.

I’m doing it scared, but I’m doing it.

I have a website up with a basic homepage as well as a blog where I plan to share the nitty-gritty of business life with you, the first post can be found here with a lot more background info on the how and why.  When you’re on the site you can scroll to the bottom of any page to find the sign up for the mailing list.  I will let subscribers know first about what’s happening with the launch, and I am planning special subscriber-only deals as a way to say thank you for the support!

So, what is That PNW Shop?  It’s an online shop with quality apparel for ladies who love the Pacific Northwest!

I’m starting with t-shirts (possibly tanks and sweatshirts too) and am working on finalizing the designs for the first collection right now!!  If apparel goes well I eventually want to expand into carrying other products from PNW makers, maybe even working in a podcast where I can interview them.  If that goes well, then maybe one day there could be a physical storefront.

Who knows where it will lead, but I knew I had to stop wondering and start doing.

What can you do to help?  So glad you asked!  I put together a survey and it would be a huge help if you could take it.  It’s 20 questions, but they’re really easy and mostly about the types of t-shirt styles you wear.  It should only take 2-3 minutes I would guess.  Those answers will help me narrow down shirt styles so I’m not selling styles nobody wants!  That would be embarrassing.

Here’s the survey link:

I’m excited the news is finally out there, even if I have no logo or branding, and there’s still so much work to do, but I’m finding beauty in the mess of it right now and can’t wait to see how it all comes together.

So there you go!  What do you think?  If you have any questions, just let me know!


For the latest news on That PNW Shop, check here :)


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