Do you have a blogger meetup group in your area? If not, you should seriously think about starting one, the friendships and connections you make will be priceless!
I discovered the Portland Bloggers group last year, and actually, last October was the first event I attended. This latest event was all about PR, what they’re looking for in a Blogger and how best to work with them.
The event was hosted by Little Green Pickle at their amazing office in Portland. They are the PR company behind the amazing Feast Portland event, as well as some fantastic local restaurants, so obviously they know what they’re doing.
Expert representatives from four other PR companies joined in for a panel discussion where we could ask the nitty-gritty questions. So much PR power at this table right here, I think we could have picked their brains for hours!
From L to R: Carrie Welch (Little Green Pickle), Lisa Hill (Lisa Hill PR), Heather Jones (Heather Jones Consulting),
Meaghan Burns (Broussard Communications), Vicky Hastings (Maxwell PR), and Bee, a PDX Blogger, moderating.
Here are some of the main things I took from our discussion:
- Working with a PR company is like dating, you’re both looking for a good fit.
- PR companies want it to be easy to find out more about you and how to contact you so make that info impossible to miss.
- They’re looking at your interaction with readers on your blog as well as on social media which gives them an idea of your commitment, real interaction takes time and effort.
- PR people love Twitter, their brands love Facebook.
- Instagram is hot, you should be using it, and using hashtags.
- The cold hard truth is that PR people are looking at your traffic. It’s mostly about the numbers (unique visits), but it also depends on the company, product, and the ultimate goal of the campaign. Knowing your demographics is also important and helps them determine whether or not you reach the target audience of their client.
- Audio and video are the future. You still need to be able to write, but we are a visual society (hello, Pinterest!), and people are not reading as much as they used to.
I left feeling so inspired to work on this little blog!
And I left with a very happy tummy since a bunch of Little Green Pickle’s clients were there with treats!
I was serious about starting a meetup group if there isn’t one in your area. Search on Google or Twitter and find a few other locals and start small, just meet for coffee to talk shop and share ideas and then talk about it on your blog and social media, and start a Facebook group. Others will start to find you and it’ll grow and you can start to put on more focused events with speakers. It’s so much fun to have that local support group and get to know local businesses. Check out the Portland Bloggers site to see what it’s all about!
If you were also at the event, please feel free to comment with a link to your recap post or mention any great tips you took away from the discussion!